Our Story

Fragrances are deeply personal they linger in our memories, shape our moods, and become a silent reflection of who we are.

At wiSDom, we design perfumes that go beyond notes and accords. Each creation is crafted around emotions, moods, and the intimate moments that define you.

Our founder, Sheetal Desai, brings over 32 years of global fragrance expertise, having worked across the US, Europe, the Middle East, the Far East, and India. Her belief is simple yet powerful: perfumes are intimate and personal. From how each individual perceives a scent to how long it lingers, no two experiences are ever the same.

To capture this truth, she has created fragrances that embody moods in a bottle crafted with rare, high-quality raw materials that let your emotions take center stage.At wiSDom, your feelings are the hero, and our role is to complement and elevate them.

Each fragrance is relatable yet edgy, familiar yet exciting. They evolve with you through the day, becoming part of your story, whispering back to you: we’re here, we’re you.

Our ultimate philosophy is simple: when fragrances reflect your mood, that’s where the magic happens.