Our Story

With 30 years in the perfumery industry, one question remained constant: Why don't my fragrances last?

Through my travels and deep dive into the world of scent, I discovered a crucial insight—most international fragrances, while exquisite, are designed for cooler, less humid climates and different lifestyles. Indian consumers, with our vibrant, spicy cuisine and warmer environment, need something more.

Inspired by extensive travels, especially to the Middle East, we discovered a region with a climate and food habits similar to ours. Yet, their fragrances lingered. The secret? The art of layering. This age old technique involves blending 2-3 scents to create a unique, long-lasting fragrance. But there's a science to this art. It’s not just about mixing scents; it’s about mastering the method.

At wiSDom, we embraced this technique to solve the age-old problem of fleeting fragrances. Our Layering Collections empower you to create your own unique scent. Each fragrance is meticulously crafted to be worn alone or layered. Experience the elegance of European fragrances with the lasting power of the Arabian tradition, tailored perfectly for the Indian climate.